Who’s viewed your profile?

Your LinkedIn profile can either be a positive or negative element in the social world equation. I received some good tips from Ben Martin about how to have a profile that gets results. While I am not looking for a job, I do use my LinkedIn profile to connect with customers and partners and I want to be “found” when I am not out looking for others. I want others to find me. Since I expanded my introduction section I have seen a drastic difference in the statistics around how many times my profile was viewed or has shown up in search results.

If you want to be taken seriously you should have as much information about your skills as possible. People are looking for something out of the ordinary buzzwords. I am sure my profile is not perfect and if you have any advice for me please share!

 

The power of SEO when no one is home…chirr chirr chirr chirr

One of the interesting things about the internet and writing on the internet is once you get some kind of solid foundation you realize some articles are actually read sometimes months or even years after they are posted. Google does a good job in relevancy finds but its only as good as your title, tags, and content. If you are lucky you may create enough articles that when someone searches on their favorite search engine they get directed to your masterpiece.

I try to tag/categorize every single post I can and have somewhat descriptive titles because those are the key words the search engines rank on most. Then of course the content is always king. The most clicks your posts generate on the search site the better chance your article will move up in the ranks.

As you can see from the chart below, I just took a random day where I had not posted in a few days to see what impact search engines and social sites have on my blog read counts.

The site actually got 190 hits that day and the previous post was actually four days prior spanning the weekend so the referrer count was pretty much narrowed down to searches and social sites.

On an average day where I do post I get about 350-700 visits on those days and still get an average of 100-200 visits from search engines and social sites. That means on average I am seeing one third of my traffic resulting from searches.

What is “chirr chirr chirr” you ask? It is suppose to be the sound of crickets, I actually found this to see how it is spelled.

Why your blog isn’t getting enough hits, top 8 tips!

I just read this blog post “7 Secrets to Effective Corporate Blogging” and I think this is also a great list for the regular bloggers like myself. As a matter of fact I guess I am doing their last tip right now by “stealing their idea” and adding to it, plus one more tip! I have been blogging for just over six years and I have seen a lot of hits on some posts and not nearly as many hits on other posts that I thought would be good reads. I have learned a lot over the years in this space and hopefully some of this information will be useful to other bloggers or newbies.

The biggest success in my opinion for any blog is the consistency of the content in the blog. This blog pretty much focuses on software development in many areas, collaboration, social, commerce, programming, administration, etc. basically whatever I do in my own time and my professional time around those areas. Over the years I have gained readers and lost readers.  I am definitely not an authority or generate 10,000 hits a day, or even a thousand hits a day in most cases; I do think I get enough readers to at least talk about what I think works.

So on to my “keys to success”, first and foremost get followers on Facebook, Twitter, LinkedIn, and any other site you have presence on. This will give you an opportunity to post your blog posts there. Many may find it annoying but many also look at those social networks to get news versus using a feed reader or visiting blogs individually.

Tip 1 – I find that scheduling posts between 4am and 5am Eastern Standard time is the best for me because I have many readers in Europe. Having your blog software automatically Tweet or share the post at that time is also a good idea. You want to promote your post URL between 8am and 10am in the different time zones. Studies have shown this is when most people read news on the internet.

Tip 2 – SEO can not be underestimated! Getting your post URL on the different social networks and then getting people to reply, like, Tweet or whatever will raise your SEO score on the search sites. A good example on my site are these two posts, they each get about 5-10 hits per day and a few are years old, the Eclipse preferences one was actually posted in 2007!

Tip 3 – Blog titles, very important. This particular post might get a lot of hits just for the title alone. The content may or may not work but hey, at least the title drove something. Many bloggers use “shock” titles to get a lot of hits but then the blog itself loses credibility over time.

Tip 4 – Stay consistent to your blogs purpose. Whether you blog about software or pickles make sure you stick to those guns. I use to post a lot of personal information in the beginning and found many liked it for the occasional read but it really didn’t build my readership. When I really focused on my specialty I started gaining hits.

Tip 5 – Use images and videos! Nothing makes a point like a picture or video. I may not be the most descriptive person with words so many times I just use a video or picture to help out. It also makes the blog itself a little more flashy. I may actually use too many pictures and videos…

Tip 6 – Your blogging software and the tools to effectively promote, attract, and publish your posts. It’s no secret I use WordPress as my blogging software. I used three different blogging software for this blog and eventually settled on WordPress. I feel the administration, the plugins, the templates, the community and the quality of the code is unparalleled in the free blogging software world. You can probably find “better” software but you will most likely have to pay for it or have it hosted.

Tip 7 – Promote, Promote, Promote. You have to have social presence and you have to promote your blog. Those Tweets, comments, mentions, likes, etc all work in your favor and could gain new readers. Use hash tags in Twitter so your post shows up in searches and other peoples lists. This is how you will gain new followers and readers.

Tip 8  – Comments are key. I actually lack in this space a lot. I don’t get a lot of comments on my blog because maybe I mostly post FYI or education like material. The better blogs out there actually get engagement from their community. I am always trying to get people to comment here but what I am finding now is most people comment on the social sites like Facebook, Twitter and LinkedIn. So thank you to all who comment on this blog!

SEO made easy with WebSphere Commerce

In this video I show how SEO in WebSphere Commerce is a snap to configure. Short and human readible URL’s can easily be configured using the business user tooling Management Center for static pages, products, and categories. WebSphere Commerce also supports automatic 301 redirection when SEO tags are changed. This preserves the old URL to still work when referenced by search engines like Google.