New Video: Integrating IBM Mobile Web Push and WebSphere Commerce

targeted messageMarketing people usually only have control over the layout of an eCommerce page and other things like pop-up advertisements or slide in advertisements are controlled by third party plug-ins. IBM Mobile Web Push integrates pretty easily with existing web sites because it’s really just a JavaScript include; however, it also allows you to completely control the end-user experience as I show below.

In this video I show how I integrated IBM Mobile Web Push and WebSphere Commerce using basic jQuery and a few marketing campaigns to target product categories. There will be an article on developerWorks published soon, walking you through this implementation so stay tuned for that. If you have any questions please let me know!

IBM Digital Marketing Optimization (a.k.a Coremetrics) integration with WebSphere Commerce

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In this video I show how Digital Analytics (aka Coremetrics) is integrated with the WebSphere Commerce business user tooling. I also show some of the out of the box reports specifically designed for a WebSphere Commerce site.