Out-price the competition with Watson and Dynamic Pricing

Are you tired of the internet price wars? Are you sick of managing prices across all of your channels and competing with the likes of Amazon and other retailers? Do customers browse your brick and mortar store and use smartphone applications like RedLaser and QR Code scanners to scan your bar codes only to find it cheaper on the internet?

If so, then you may want to see how Watson and Dynamic Pricing can help you stay competitive across all of your channels. Here are some of the key benefits you get from IBM Dynamic Pricing:

  • Re-price in real time
  • Bring together online and offline prices
  • Sense and react to out-price competitors
  • Empower business users

Best of all, you get intelligent pricing at digital speed while getting competitive data in real-time enabling you to create customized strategies using product groups and rules. You can also schedule pricing strategy run times and it all quickly integrates with the IBM Digital Commerce platform.

Watch this video below to see how it works or go directly to the Dynamic Pricing page to read more about this cool new product.

Using Watson Content Hub as a central repository and tag generator

Want to learn how to integrate Watson into your applications? Well, it’s as easy as clicking on this link and getting started. From image recognition to financial services API’s there is an entire catalog of Watson API’s right at your finger tips. I personally have been playing with the Watson Content Hub API’s and they are very cool. A project I worked on used the Watson Content Hub(WCH) API’s with WebSphere Commerce where we used WCH as not only a central repository but also extracted the tags Watson generated for product images and pushed them into the product record in WebSphere Commerce. This enhanced the searching for products by a customer greatly. Watson generated key words we didn’t think of at first, making search and type-ahead much better.

Here is a quick video where we used a City Cool product called Minimals Moped. We pushed the images to WCH, Watson generated new tags, then we used those tags in the products keyword field. The search indexer did the rest and viola, the search experience was greatly enhanced to have a broader set of key words per product.

Trilibis PSD to HTML converter

screen-shot-2017-01-18-at-7-56-41-pm

In this segment of Partner Connect I demonstrate how the Trilibis PSD2HTML API is used to create responsive HTML from three versions of the same PSD. The new Triblibis API can take a Web, Mobile, and Tablet version of the design along with a configuration file to identify HTML elements at a very granular level.  Watch this video to see the new API in action.

 

IBM’s new THINK Marketing site and news letter launches

Want to stay in tune with todays best marketing minds? Then you should visit IBM’s new THINK Marketing site and subscribe to its news letter to receive fresh thinking from the worlds greatest marketing minds. The site is highly visual, responsive and pretty cool to navigate. The site also has a Trending page to see what is most popular at that moment.  And don’t forget to follow #THINKmarketing on Twitter!

THINK Marketing

 

 

3000 Members now in the BlueMix LinkedIn Group!

Today, as I processed the pending membership requests on LinkedIn for the IBM Bluemix group, we surpassed 3,000 members!  In less than two years the group continues to grow and membership and activity have grown regularly each week. Keep promoting it and keep posting important material to the group!

While the group has some good discussions and examples of how BlueMix is used, if you prefer video then you should consider checking out the YouTube channel dedicated to IBM BlueMix, which is run by the Developerworks team:

Watson drives IBM Digital Experience

If you missed it, at the IBM Connect conference, Chris and Rob demonstrated how to build a page using Watson to assist in suggesting the content for the page with a single click.  Very impressive and as Chris said “that is awesome”.  Totally agree!

In the video below (which is much longer than the snippet I provide here), Rob shows the Cognitive Assist feature to help in constructing a new landing page for their campaign.

Cognitive Assistant

Take a look at the video to see how cool this new feature is.