Webinar: Cloud Customer Reference Architecture for e-Commerce

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Be sure to join my colleagues and me in this webinar about a new cloud reference Architecture for eCommerce the Cloud Standards Customer Council have recently published.

Click here to register for the webinar.

WEBINAR: CLOUD CUSTOMER ARCHITECTURE FOR E-COMMERCE

October 4, 2016 from 11:00am – 12:00pm ET / 8:00am – 9:00am PT

The Cloud Standards Customer Council has published a new reference architecture that details how to support e-Commerce solutions using cloud computing. The architecture describes the flows and relationships between business capabilities and architectural components for e-Commerce applications that use cloud computing infrastructure, platforms and/or services. This presentation will outline key considerations for building out advanced e-Commerce capabilities and determining how best to instantiate an e-Commerce system using private, public or hybrid cloud deployment models.

Register today for the webinar!

You can also access the white paper here.

Get to know the IBM Commerce Business Partners

Next time you fee like bingeing on a video series you might want to check out the 68 IBM Commerce partners in this YouTube list. Break out the popcorn and open this list on your smart tv and just sit back and enjoy!

Alibaba just jumps ahead of everyone

Color shot of a young woman looking through some VR glasses, a device with which one can experience virtual reality on a mobile phone.

I have been talking about virtual reality shopping for a bit with my colleagues and Alibaba just confirmed the direction many are headed.

Alibaba spreads its wings into VR sector

“VR could enable customers to shop virtually on New York’s Fifth Avenue from the comfort of their own home,” said former Facebook engineer Zhao Haiping, who is on Alibaba’s GnomeMagic Lab team, in a press release.

Pick and pack just got a little easier

Pick and pack

Fulfilling orders is a key element to any online presence and part of fulfilling is picking and packing the product to be ready for shipping. It is funny, this article is getting attention now but my colleagues and I have been demonstrating similar bar code scanners in our demonstrations for years. So to many I don’t think this is news but it’s certainly getting a lot of attention now. Check out some of the information in the article, it is a good read and it clearly shows you the direction people are going because of Amazon. They want to be better, faster and cheaper.

Global sales of mobile scanning devices used in warehouses reached about $850 million in 2015, up 33% since 2013, according to VDC Research. – link

The article really focus’s on the Zebra TC8000, which I think is pretty slick, but the editorial around the topic of shaving minutes off an operation is really the focus to most businesses, especially in the eCommerce world.

Check out the full article here.

Every eCommerce site should have this one simple feature

I really don’t see this often and I have written here about being notified when inventory on a specific product is available for purchase. Well, today I saw an advertisement on Facebook (these guys are getting good) and decided to click on it. Unfortunately when I attempted to order the Marines Exclusive Under Armour MARINES Performance Tee it was not available. A side bar then popped up stating “Email When Available“, I clicked on it and got the dialog below. Well done MarineCorpsDirect, well done. Now let’s see how long it takes for me to get one…

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Is Pinterest in your marketing plan?

We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who pin products to a “Wish List” board or simply “like” a product and may have intentions of buying it later.

From a consumer perspective I really like the Pinterest model for two primary reasons:

  1. I provide no information to the actual company and don’t receive “tons” of emails daily or weekly on things I could care less about
  2. I only receive price updates for the products I personally pin

I pinned this watch last year, unfortunately I pinned it because I got the watch as a Christmas present so I really don’t care about the price changes. Maybe Pinterest should have a “Did you purchase this?” option when pinning a product so these emails are not sent.

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Today, I received an email telling me the price has dropped:

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Effective & Timely Delivery – an Essential Component of Your Ecommerce Success

Guest Post by:

06df73afc8b027af893f284fbf12bd28

shippingYou can invest a fortune in creating a sophisticated, exclusive storefront design style, integrating the most cutting-edge technologies into your web store, boosting its overall performance and speed, implementing the latest marketing and promotional options or you can even set dramatically lower prices than your competitors, but all these investments and attempts may turn to be just a waste of your valuable money, time and effort, if your customers don’t get their orders in a timely manner.

Indeed, effective and fast shipping services can make a great contribution to your overall ecommerce success. While today’s consumers highly appreciate the idea of shopping online just from the comfort of their own homes or offices, as much they value the opportunity of receiving their purchases in quick terms.

Shipping Calendar

Fast delivery comes especially viable during holiday seasons, when people are typically on a crazy rush to find gifts for their beloved ones, friends and all others in their recipient lists. Here I would like to suggest a rather helpful solution – to integrate a holiday shipping calendar with strict shipping deadlines predefined into your storefront. This will provide your clients with an unmatched convenience to manage their online purchases with maximum efficiency and let them enjoy total peace of mind knowing that their orders will arrive on time.

Free Shipping

According to the Forrester report that analyzed plenty of web stores all over the world, a large percentage of online shoppers tend to abandon shopping carts being stunned by the large amount of shipping costs. Despite advanced, user-friendly store design and enhanced online shopping comfort, shipping turned to be the key factor in consumers’ purchase-making decisions.

My advice here is to offer totally free shipping that will not only convince your customers to complete their transactions, but also encourage them to purchase more products from you. Make sure that a ‘free shipping’ option is placed visibly enough on all store pages. Some other reputable researches suggest that online stores with free shipping services enjoy significantly higher conversion and customer satisfaction rates.

Multiple Shipping Options

If your online store is targeted towards the Global client audience, then make sure that it supports all world’s major shipping providers, including DHL, FedEx, UPS, USPS, Intershipper, Canada Post and Australlia Post to name a few. Your buyers will definitely appreciate the offer of both standard and customized shipping services and rates.

Absolute Honesty

And finally, just as with pricing, quality guarantees and any other specific product features, it is more than crucial to be absolutely honest and clear with your shipping options and services, avoiding any hidden fees and terms. This will surely increase your credibility level dramatically. Don’t forget – as much your clients trust you, as higher chances of their purchase-making decisions.

Do you have any other ideas or pieces of advice about effective delivery for ecommerce projects? You’re welcome to leave your comments in the form below.

Author’s Bio

06df73afc8b027af893f284fbf12bd28Nicolas Fincher is a community and PR manager at www.cs-cart.com, a well-known software development company with the comprehensive range of ecommerce platforms for start-ups and established online projects.