The next big thing in customer loyalty is…

shirt-embeddedI don’t often blog more than once a day, even write during the day for that matter but during lunch today I read this article and it got me thinking this really could be the next big thing in retail. Granted the article is for better health but how about this…

Today we see technologies that track you in the store based on your mobile phone or an application on the phone and even send coupons or offers to you. Well imagine this, retailers offer an automatic 10% off all their merchandise if you are “wearing their clothes or accessories“. Embedded technology in wearable gear and clothes will certainly spark many retailers to “reward” customers in the store that are wearing those clothes.

This means you don’t have to install an application, check into a store, or even have your phone on you (yeah, that’s kind of funny I know), to receive a loyalty discount. And talk about promoting loyalty – “just wear our clothes in our store and we will reward you at the register“.