Video: An End-to-End B2B Watson Customer Engagement Demonstration

B2B is being transformed by cloud and digital and the Watson Customer Engagement platform is leading the way. Take a look at this end to end B2B story that brings together eCommerce, Marketing, and Supply Chain.

Advertisements

B2B just got a whole lot easier with IBM Commerce

This is a big moveservices_WebSphereCommerce for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement:

Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying process by providing customers with a more engaging and simplified experience that ensures they can easily find and purchase the products they need across any channel or device. B2B organizations can quickly build these advanced B2B digital storefronts in just minutes with no technical experience required. – link

….

While the U.S. B2B ecommerce market was predicted to reach $559 billion in 2013 according to Forrester Research[1] – more than twice as big as B2C ecommerce sales – a vast technology gap remains in how businesses engage, buy and sell products and services from one another. – link

Also keep in mind, this new store front capability brings the traditional B2C shopping experience to the B2B experience along with all the organizational management and ordering features you would expect from a traditional B2B store. Here are some great statistics from Hubspot that prove more B2B companies are moving to this model:

  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) twitter-bird-logo-blue
  • 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfstwitter-bird-logo-blue
  • 84% of B2B marketers use social media in some form. (Aberdeen) twitter-bird-logo-blue
  • B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. (HubSpot State of Inbound, 2014)