B2B has traditionally never been sexy. They are usually mean and lean and very functional; but in recent years the expectation is they look and feel like a B2C site but still remain powerful for the B2B users. IBM has invested a lot in the B2B space and our partner BlueSky augments that with premier solution, hosting, and services package.
B2B eCommerce websites are often thought of as dull and boring with outdated UX and uninteresting business challenges when compared to modern B2C sites.
As a premier partner and expert in implementing B2B and B2C sites, I urge you to check out their blog and see what they have to offer. I like the image they put together, see below, because it showcases the B2B starter store and all it has to offer. The store is a launch point for your store development efforts and it is a fully functional site out of the box. While the shopping experience is identical to a B2C site it offers the power of everything you would expect from a B2B site: contracts, requisition lists, organization/member management for your B2B sellers, and the primary business models for B2B and B2B2C.
BlueSky will also be at Amplify 2017 featuring these key sessions from two of their customers: Performance Bicycle and Cardinal Health. Here is a quick reference to those sessions:
Performance Bicycle’s Smooth Migration to the Cloud: A Success Story
Performance Bicycle is the largest bike retailer in the US. Join this session to hear how Performance Bicycle worked with BlueSky Technology Partners to rapidly and painlessly move from an IBM WebSphere Commerce on-premise solution to IBM Commerce on Cloud. You’ll hear why Performance Bicycle made the move, lessons learned, and best practices. If you are looking to move to Version 8 or to the cloud, this session will help you on your path to success! (link to session abstract)
The “Four P’s” of Success to Build a New eCommerce Site at Cardinal Health Canada
Cardinal Health Canada is wholly owned by Cardinal Health, a Fortune 21 company. Cardinal Health Canada’s eCommerce site experienced exponential growth in the early years, but stabilized and flat-lined after the first decade. With over 2,500 customers and 120,000 products, their goal to launch a brand new site with a modern design and focus on an exceptional user experience seemed insurmountable. With the power of the right Platform, the right Partners, top-notch People and Agile Processes, Cardinal Health launched in eight months! How do you eat an elephant? One bite at a time. This story is about delivering incremental value… step by step! (link to session abstract)
Cardinal Health and IBM Predictive Customer Intelligence: Personalizing eCommerce Marketing
Cardinal Health, a Fortune 25 healthcare services company, sells $40 billion annually via its B2B eCommerce portal. The eCommerce Digital Marketing department drives incremental sales via this portal by personalizing product promotions to targeted pharmacies, and is on a journey to scale using IBM Predictive Customer Intelligence. The solution learns from past customer behavior, predicts future purchase patterns, and optimizes and targets audiences for marketing offers. Combining propensity models with customer profitability data will allow Cardinal Health to optimize its promotional mix and maximize profit. The solution self-optimizes based on new products, changes in consumer behavior, and other trends—it is cognitive analytics in action.(link to session abstract)