CoreMedia nails it with Watson API integrations

Video

In this episode of Partner Connect I show the latest enhancements CoreMedia has implemented with a few Watson API’s. I show three cool integrations in this video: Watson Conversation Services, Watson Visual Recognition Services, and Watson Translation Services.

You have heard of “chat bots”, well, think of Watson Conversation as a chatbot on steroids. CoreMedia has done some really slick dialog in their studio to help users complete various tasks within their software. They then use Watson Visual Recognition to automatically suggest tags and even recommend if products were found in the image – which you can then create image maps and link them into your commerce catalog.  Lastly, once your landing page or content is created you can then localize your content with a click of a button using Watson Translation services!

Since this video is so long I do a 3 minute overview in the beginning because the actual demonstration is about 15 minutes but well worth it!

Webinars Tomorrow: 7am, 11am, and 9PM Eastern: Brick and Mortar + Online: How to Bring Customer Experience Together

Come hear yours truly pitch an end to end demonstration using the Watson Customer Engagement platform!

7 am Link: https://event.on24.com/wcc/r/1508947/A3D0C04153E3784004C099EB66C5EB18?partnerref=internalpromo

11 am Link: https://event.on24.com/wcc/r/1508974/6C30DA045534EEEFDD9CEBF2AD7EBC85?partnerref=internalpromo

9 pm Link: https://event.on24.com/wcc/r/1508981/63B24089615343E918C0C00CFE74B32E?partnerref=internalpromo

A retail Watson Customer Engagement story

Retailers have five common business problems executing across multiple channels and their brick and mortar stores:

  1. Personalization across all channels leveraging company data
  2. Common user experience from unstructured content
  3. Full circle learning / input reintroduction
  4. Connected commerce and digital experience
  5. Online / in-store inventory execution & Supply Chain Management

In this video I tell a story about the Aurora company and walk through their new summer Albini dress campaign. The Aurora team uses the Watson Customer Engagement platform to drive a successful campaign. The story centers around Katie, an avid Aurora shopper, where the Aurora team has visibility into activity across all channels and drives customers into their brick and mortar stores to drive additional sales.

Watch how the Aurora team uses the Watson Customer Engagement platform to execute an email campaign and learn about their shoppers across their web site, mobile application, call center, and stores.

IBM named as Leader in Gartner Magic Quadrant for Digital Commerce

This is good news for IBM and while Gartner mentions Watson Commerce Insights for predictive merchandising and predictive search, I am not sure why it doesn’t include products like Dynamic Pricing – which is clearly stated as a primary initiative for most B2B sites by 2018.  Analytic’s and augmented intelligence is a big area IBM is investing in and it ties closely with managing customers for both B2C and B2B sites. As stated in this report, by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. I don’t think products like IBM Predictive Customer Intelligence or Watson Customer Experience Analytics are well represented in this report and by next year there will be even more augmented intelligence features in the IBM suite. At some point, the Digital Commerce quadrant has to recognize these add-ons as a base part of doing business in this report and this year they should have clearly been listed as strengths in the industry.

Another area I think the report falls short on is order optimization. With more and more companies moving to buy on-line pick up in store or more specifically buy on-line ship from store, you are going to see more demand for order fulfillment optimization, something Watson Order Optimizer covers very well.

Some key messages from the report IBM is focusing on:

  • IBM is a Leader, based on its product functionality, ability to support B2C and B2B business models, and its supporting ecosystem of applications that connect to its commerce platform across the globe.
  • IBM maintains an extensive set of partners in the digital commerce ecosystem, which was highly thought of by its reference customers — all scored it “very high” or “outstanding.”
  • By 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price and quote tools to dynamically calculate and deliver product pricing.
  • By 2020, 25% of leading online sellers will have enabled first-generation “commerce that comes to you” capabilities.
  • By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

Out-price the competition with Watson and Dynamic Pricing

Are you tired of the internet price wars? Are you sick of managing prices across all of your channels and competing with the likes of Amazon and other retailers? Do customers browse your brick and mortar store and use smartphone applications like RedLaser and QR Code scanners to scan your bar codes only to find it cheaper on the internet?

If so, then you may want to see how Watson and Dynamic Pricing can help you stay competitive across all of your channels. Here are some of the key benefits you get from IBM Dynamic Pricing:

  • Re-price in real time
  • Bring together online and offline prices
  • Sense and react to out-price competitors
  • Empower business users

Best of all, you get intelligent pricing at digital speed while getting competitive data in real-time enabling you to create customized strategies using product groups and rules. You can also schedule pricing strategy run times and it all quickly integrates with the IBM Digital Commerce platform.

Watch this video below to see how it works or go directly to the Dynamic Pricing page to read more about this cool new product.

Beautiful B2B sites with BlueSky

B2B has traditionally never been sexy. They are usually mean and lean and very functional; but in recent years the expectation is they look and feel like a  B2C site but still remain powerful for the B2B users. IBM has invested a lot in the B2B space and our partner BlueSky augments that with premier solution, hosting, and services package.

B2B eCommerce websites are often thought of as dull and boring with outdated UX and uninteresting business challenges when compared to modern B2C sites.

As a premier partner and expert in implementing B2B and B2C sites, I urge you to check out their blog and see what they have to offer. I like the image they put together, see below, because it showcases the B2B starter store and all it has to offer. The store is a launch point for your store development efforts and it is a fully functional site out of the box. While the shopping experience is identical to a B2C site it offers the power of everything you would expect from a B2B site: contracts, requisition lists, organization/member management for your B2B sellers, and the primary business models for B2B and B2B2C.

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BlueSky will also be at Amplify 2017 featuring these key sessions from two of their customers: Performance Bicycle and Cardinal Health. Here is a quick reference to those sessions:

Performance Bicycle’s Smooth Migration to the Cloud: A Success Story

Performance Bicycle is the largest bike retailer in the US. Join this session to hear how Performance Bicycle worked with BlueSky Technology Partners to rapidly and painlessly move from an IBM WebSphere Commerce on-premise solution to IBM Commerce on Cloud. You’ll hear why Performance Bicycle made the move, lessons learned, and best practices. If you are looking to move to Version 8 or to the cloud, this session will help you on your path to success! (link to session abstract)

The “Four P’s” of Success to Build a New eCommerce Site at Cardinal Health Canada

Cardinal Health Canada is wholly owned by Cardinal Health, a Fortune 21 company. Cardinal Health Canada’s eCommerce site experienced exponential growth in the early years, but stabilized and flat-lined after the first decade. With over 2,500 customers and 120,000 products, their goal to launch a brand new site with a modern design and focus on an exceptional user experience seemed insurmountable. With the power of the right Platform, the right Partners, top-notch People and Agile Processes, Cardinal Health launched in eight months! How do you eat an elephant? One bite at a time. This story is about delivering incremental value… step by step! (link to session abstract)

Cardinal Health and IBM Predictive Customer Intelligence: Personalizing eCommerce Marketing

Cardinal Health, a Fortune 25 healthcare services company, sells $40 billion annually via its B2B eCommerce portal. The eCommerce Digital Marketing department drives incremental sales via this portal by personalizing product promotions to targeted pharmacies, and is on a journey to scale using IBM Predictive Customer Intelligence. The solution learns from past customer behavior, predicts future purchase patterns, and optimizes and targets audiences for marketing offers. Combining propensity models with customer profitability data will allow Cardinal Health to optimize its promotional mix and maximize profit. The solution self-optimizes based on new products, changes in consumer behavior, and other trends—it is cognitive analytics in action.(link to session abstract)