One of the biggest problems with eCommerce sites is the trust factor and checkout process, which leads to abandoned carts. Apple Pay eliminates the need to provide so many details on the check out screen along with excellent security measures that protect the buyer. Apple Pay can easily be installed using a solution pack where it then becomes a payment option in your store fronts.
Consumers will no longer have to manually enter personal details, track down credit cards and share specific payment information when checking out. With Apple Pay on the web, they can securely complete purchases with a single tap of their finger while at home on their Mac or on the go using their iPhone or iPad. – link