Now that the world will be sending all kinds of mixed emotions along with their “likes” on Facebook I guess the next natural question is will eCommerce offer the same gestures?
Without a doubt a brand will immediately win or lose with this new twist. Imagine being really unhappy about your experience with a product and are able to just “like with an angry face” with the click of a button – no comment, nothing.
I am sure there will be a brand confident enough to do this as many brands live and breath by their reputation and customer satisfaction.
You mix these new statistics with a cognitive platform and the results could be used to really hone down your sites return on investment. Cognitive analytics with a rule based engine could essentially merchandize your site for you. Easily moving products, create dynamic new categories based on popularity or automatically changing pricing based on customer feedback.
A cognitive system would also be able to assist a person shopping based on their profile and the sentiment feedback of the products in the catalog. A good example is the North Face Intelligent Shopper experience. That site asks you questions about where you are going and the dates and times and prepares you for the trip offering the suggested products. Now, take it one step further, the cognitive platform could then use the social analytics to not only recommend the products based on function but put the most popular ones first. This is actually possible with todays technology and the many social sentiment scoring solutions out there. The key here would be you would own the data. Having social sentiment being a part of your core analytics data saves money in the long run.
Maybe taking the Facebook emotions and have an industry based set. For instance, a store like BJ’s, or Staples, Wal-Mart, etc could have one for the price being too high:
Facebook has been talking about this for quite some time and now it is here. Just hover your mouse over the Like button and you will see some new emoticons. So for the first time you can like in anger a post!
From left to right we have:
Like Love Haha Wow Sad and Angry
Imagine the analytics they will be able to gather from this…
Long ago we use to dream about writing server software in the language we write the client software in. Then came Java, the end to all arguments, Java everywhere, etc. The only problem was there were a few camps that didn’t totally buy into Java everywhere and in some cases banned the virtual machines existing on devices, like the Apple products. Similar to what happened with Adobe Flash. I do believe this was a huge step in killing Java, in the end, people are going to choose the popular language but having a strong ecosystem on both ends is critical for programming languages. I have to mention .NET because it really has achieved this nirvana for the Microsoft world. The .NET platform is certainly a platform to be reckoned with, it even runs on Linux. The biggest problem for .NET is according to WinBet.org Microsoft’s market share in the United States is only 2.8% for mobile devices – if this was a Presidential candidate they would be bowing out by now.
So now we have a dilemma, we are back to different client and server languages. Interestingly enough, the IBM BlueMix services are REST base so you don’t really care what the server platform is, however, if you are developing the server and the client facing application you do care what languages are used. So I started seeing myself creating Node applications in BlueMix and Swift based applications for the devices – two very different languages and skill sets needed; and I am still not a good Swift programmer even after a couple of apps.
Now comes what I consider a huge announcement:
IBM’s partnership with Apple bears even more fruit today as theIBM Cloud becomes the first cloud computing platform to support the smash hit Apple Swift programming language.
We can now take an awesome full featured language like Swift and use it in both server and client applications. And most will agree Swift is an amazing and fun language to program in. Think of Swift as the language of the best of the rest. Swift brought in the best features from many languages all rolled up into one.
The question is how long will this last? Will it grow the Apple marketshare? Could this be the nirvana we are looking for? I am very interested in hearing others feedback on this.
So now all of you Apple iOS developers should go over to the IBM Swift page and check out what Swift you can do on the BlueMix servers!
Ok, I know it has been a long time since I did a book review but I really like this book and now I am trying to get my son to go through it.
While I was at NRF I was fortunate to see a pretty slick demonstration that brings together Coremedia’s Content Management Studio, WebSphere Commerce, and IBM Marketing Cloud into a single seamless demonstration.
I see several very interesting integrations in this demonstration, the first is the single click publishing to IBM Marketing Cloud and the next is the integration with IBM Marketing Cloud Behavior user score being used with a WebSphere Commerce segment – all right from within the Coremedia studio interface. In the video I show how you can create a new landing page (mirco-site) on the Perfect Chef site and then create a news letter from the same content. Then I dive on the slick personalization, check it out below.
I wasn’t sure if I would ever get the Apple Watch but when my health plan offered one at an amazing price I had to give it a go.
First off, I researched the size of the watch I should get. After watching a video on YouTube I realized I should get the larger 42mm one and boy was I correct. I am an average sized guy and as you can see from the picture my wrists are not huge. The 42mm ended up being perfect but I did opt for the smaller band that came in the package. So basically if you are a man you will most likely want the bigger face.
My favorite thing about the watch is the activity monitor and sports application. Because I bought this through my health insurance I am actually reporting all of my activity to their application. This will then allow me to receive my rebate at the end of the year without manually entering work outs. So the problem is, I am basically addicted to the statistics now. I find myself going for another walk or working out just to get the next medal or achievement. It is also interesting when I was sitting all day watching the NFL playoffs I was told multiple times by the watch “Time to get up!”, reminding me of how lazy I am – at least on a Sunday. It is interesting that I could run for 3 miles and workout for 40 minutes (lifting weights) and this records as a Light Workout! Anyway, looking at your actually physical activity is very interesting to me and being pushed to do more than I did the day before actually works.
My next favorite feature is the remote camera. This is where you can set your camera down somewhere, walk away and take the picture by looking at your phone. Below is a picture of my Apple Watch connected to my phones camera:
It wouldn’t be a review if I didn’t review the battery. I have been wearing my watch daily for about 3 weeks. It looks like I average about 50-60% usage a day. I could probably go two days if I really stretched it or knew I wouldn’t be able to recharge for a bit I might be able to go three days or more. I really wanted to monitor my sleep with a sleep application but I didn’t see any app that does motion plus sleep time. (I want to know how restless I am between times). So given the battery basically uses 50% or more juice a day I just put my watch on the charger each night.
Using my phone for navigation on business trips is great! I just set my phone up, start the navigation and my watch takes control from there. I get reminders (audio and physical) for every turn and its very easy to quickly look down on your wrist versus holding or grabbing the cell phone. It is much less distracting and keeps both hands on the wheel. You can even start navigation right from your watch:
Lastly, I don’t hold my phone as much any longer. I get notified for text messages, emails, etc and instead of picking up the phone I just look at my watch to decide if I need to respond. This has really changed my cell phone behavior, basically if I am in the house I no longer carry my phone around. I have even texted via the audio translation to text feature and I think it has worked better than the iphone! If you can get passed the fact you look like Maxwell Smart (a.k.a. Agent 86), this is a pretty nice gadget addition.