Understanding supply and demand has always been a tough thing to master. At the National Retail Conference this year IBM had a really easy to follow demonstration that showed how a supply chain analyst can master demand of your products and categories based on things like weather, news, etc. This applies to both brick and mortar and the eCommerce channel.
You might also think about how buy online and pickup in store could be affected by this demand. In the video below I could easily see myself searching online for rain gear at a local outdoor store and wanting to see store inventory and even buying online and then going to pick that item up – I have actually been in this position on a golf trip I went on a few years back but BOPIS was not really even a thing back then.
Take a look at the story presented in the video below: