Each year I read around the net how different blogs did for the year and attempt to compare myself to those blogs or just simply learn how I can do things better. I also get asked many times by aspiring tech bloggers how much traffic to expect. I always say “not much at first” but focus on “green content” – ie. content that will forever get hits from SEO and search engines, or timeless content. As you will see below, a majority of my top posts came from previous years. My average bounce rate was 1.37 for 2014, meaning each visitor viewed almost 1.4 posts on each visit. This at least tells me the majority of people who get sent to my blog look at another post for some reason or another.
This year I focused on developer and business content and cut way back on personal information and relied more on platforms like Facebook for that stuff. I also focused on what I considered better content and less frequent posts unless I had something good to share or it was time sensitive. So here are my results for this blog:
I had a couple of milestones this year, one was breaking the 100,000 view mark with 105,709 views on the blog for 2014, which was a 14 percent gain over 2013. That’s not bad considering when I started tracking stats in 2010 I had 68,000 views. Second was, I averaged two posts per week and had an average daily view count of 290 views a day.
As I stated earlier, green content rules the roost. As usual the home page rules the view count. Out of the top 15 posts four of the posts were created in 2014 and those posts continue to get hits on a daily basis. (see the list below, the posts marked with orange were posted in 2014.
The primary reason the top four posts continue to get hits daily is because they are educational and are referenced by other blogs, sites, and most of all, universities. Since they are referenced, they end up having a higher search index rate on Google, Yahoo, Bing, etc. So your best bet of getting your blog read by many is to create content that is referenced or mentioned on other sites. Here is the view history for the top post “Getting and setting radio button values with JQuery” which was published in January of 2013:
The post “What the heck is Bluemix and why do I care about it?” was successful for two primary reasons. One – it was published very early when IBM launched Bluemix and it had a catchy title with the “what the heck” in front of it. Second, the content was (in my opinion) pretty good and apparently many others agreed as it was tweeted 127 times and shared on LinkedIn 21 times.
Search engines still ruled the referrer list. So even though I gained almost 50 percent followers of this blog last year search still dominated (what? you don’t follow this blog, go to my home page and subscribe today!) However, I have to give a shout out to PlanetLotus.org because I view that site almost daily for industry news from fellow bloggers. This year, LinkedIn became my number one social network referrer above Twitter and Facebook. This was mainly because I focused on pushing content to specific groups in LinkedIn, just posting to your LinkedIn wall simply doesn’t cut it.
Lastly, the countries did not change much from previous years. United States ruled the hits but I saw a lot of gains in India and United Kingdom, with a slight loss in Germany last year.
I have to thank WordPress, hands down the best blogging platform in the world for such awesome stats!
I hope this helps my fellow bloggers! Let me know if you have any great tips on expanding readership.