This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement:
Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying process by providing customers with a more engaging and simplified experience that ensures they can easily find and purchase the products they need across any channel or device. B2B organizations can quickly build these advanced B2B digital storefronts in just minutes with no technical experience required. – link
While the U.S. B2B ecommerce market was predicted to reach $559 billion in 2013 according to Forrester Research – more than twice as big as B2C ecommerce sales – a vast technology gap remains in how businesses engage, buy and sell products and services from one another. – link
Also keep in mind, this new store front capability brings the traditional B2C shopping experience to the B2B experience along with all the organizational management and ordering features you would expect from a traditional B2B store. Here are some great statistics from Hubspot that prove more B2B companies are moving to this model:
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)
- 84% of B2B marketers use social media in some form. (Aberdeen)
- B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. (HubSpot State of Inbound, 2014)
One of the really big problems in the eCommerce space is you may have a custom or enterprise content management system and a really great eCommerce platform like WebSphere Commerce but the two are rarely ever connected into a single approval process. Workspaces are essentially the “sandbox” and approval process for publishing products, content, etc to your site where you can schedule it to be released on a particular day after approval – or have it released on approval. The workspace is sort of a sandbox of changes where a team can work on the site collaboratively and see the other changes in the system.
You may recall this video series I did about CoreMedia’s Live Context integration with WebSphere Commerce about a year ago, click here for the video series. Well, CoreMedia is back and with an even more important integration in my opinion – Workspaces!
In this video I show how CoreMedia Live Context has been integrated with WebSphere Commerce Workspaces for approval flow and staging.
I was sent a story idea for a mobile application call Zoomingo and I will say upfront that if someone pitches me an application or story idea I really have to like it to blog about it. This application fits the bill. I installed it and immediately found value with it. What is cool, as you can see from my screen shots below is you can get a glimpse into Black Friday deals.
Zoomingo tracks and displays Black Friday sales as soon as the information is available – the only shopping app that displays local sales and offers from more than 100 national retailers at more than 70,000 retail outlets throughout the nation.
What you get are weekly Ads for Target, Walgreens, Walmart, Macy’s, Forever 21, H&M, CVS & Kohl’s.
With all the worries that big brother is looking at your online activity something like Tor may just be the answer to online anonymity. The announcement that Verizon is planning to have a perma-cookie tracking ID placed on your phone – even when in private browsing mode – is pretty disconcerting in my opinion and clearly shows big companies are moving in the direction of eliminating anonymity. Tor is 100% open source and works on pretty much all operating systems. Facebook recently announced support for the dark network (link). Tor must be raising eye-brows because even the TSA is interested in this technology.
TOR’s privacy enabling software is designed to mask the source and destination of internet traffic. Originally funded by the US Navy as “The Onion Routing protocol” to help government operatives and employees working in potentially hostile areas, it has come to be used by a wide range of activists, dissidents and journalists around the world. – link
I am not sure I will be installing Tor yet but I plan on following this project on its site and in the news. There are also many articles exposing Tor as a trojan horse actually funded and created by the government to spy on anonymous users of the internet, check out this article where Michael Reed claims Tor was created by the US government (link).
In that same article it also states the TorFAQ explains how “exit nodes” can in fact eavesdrop on activity – all be it encrypted:
The TorFAQ clearly states that exit nodes can eavesdrop. “Yes, the guy running the exit node can read the bytes that come in and out there. Tor anonymizes the origin of your traffic, and it makes sure to encrypt everything inside the Tor network, but it does not magically encrypt all traffic throughout the internet.” – link
Another really good article posted on pando.com really highlights the origins of Tor and complexity around why the technology is good or bad for the average person. It also explains what Onion Routing is and why and whom funded the original project (and apparently still does).
Onion routing was like a hustler playing the three-card monte with your traffic: the guy trying to spy on you could watch it going under one card, but he never knew where it would come out. – link
I am very interested in any opinions on this browser as I am already seeing many articles about TSA “marking you” as an extremist if you install or market Tor – doh!
Our friends over at BlueSky will be hosting a free webinar this Thursday, register here today!
This free webinar will teach you how to see the way your mobile or desktop websites are working through the eyes of each consumer with IBM® Tealeaf®. You’ll also learn current best practices for identifying problems in your organization, and future planning you can initiate to identify them, with or without Tealeaf.