Is Pinterest in your marketing plan?

We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who pin products to a “Wish List” board or simply “like” a product and may have intentions of buying it later.

From a consumer perspective I really like the Pinterest model for two primary reasons:

  1. I provide no information to the actual company and don’t receive “tons” of emails daily or weekly on things I could care less about
  2. I only receive price updates for the products I personally pin

I pinned this watch last year, unfortunately I pinned it because I got the watch as a Christmas present so I really don’t care about the price changes. Maybe Pinterest should have a “Did you purchase this?” option when pinning a product so these emails are not sent.

Screen Shot 2014-09-19 at 10.43.20 AM

 

Today, I received an email telling me the price has dropped:

Screen Shot 2014-09-19 at 10.46.02 AM

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