Greenwheels version 2 comes to Shop.Org – don’t miss it!

greenwheels2This year at one of the IBM pedestals you will see the extension to the original demonstration given at the Smarter Commerce Summit (you can watch that video here).

The greenwheels company is focusing on three main company imperatives in this story.

  1. A new cross-channel riding kit campaign
  2. Enhancing our progressive profiling through gamification (a new polling application)
  3. Pushing out a behavioral base rewards program (loyalty points)
  4. Expanding our cross-channel experience through the new store associate mobile application

 

 Katie’s story continues:

katieSince the purchase of her road bike, Katie has been on many rides with the online community and is starting to venture into mountain biking. Katie uses the greenwheels mobile application and community to help her decide on which mountain bike she should buy.

In this story you will watch Katie interact with the greenwheels site and see her participate in the new polling application. Katie quickly realizes she gets rewarded by participating socially on the site.  Katie’s buying experience is then extended into the store where she is presented with a last chance offer for a riding kit with a heavy discount if she purchases it with her new mountain bike.

Make sure you come by the IBM booth and see a live demonstration of this story! For more information you can follow @IBMRetail or #IBMRetail and watch their videos on YouTube.

Is Pinterest in your marketing plan?

We all have our favorite stores and products and usually expect marketing emails to come from the company itself. But did you know Pinterest has been sending “Price drop emails” since last year (2013)? This is great for people who pin products to a “Wish List” board or simply “like” a product and may have intentions of buying it later.

From a consumer perspective I really like the Pinterest model for two primary reasons:

  1. I provide no information to the actual company and don’t receive “tons” of emails daily or weekly on things I could care less about
  2. I only receive price updates for the products I personally pin

I pinned this watch last year, unfortunately I pinned it because I got the watch as a Christmas present so I really don’t care about the price changes. Maybe Pinterest should have a “Did you purchase this?” option when pinning a product so these emails are not sent.

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Today, I received an email telling me the price has dropped:

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