Promoted Facebook Post Results

Last week I promoted a post on Facebook just to see what it did. According to Facebook my advertising results “are in” and as you can see below the post received 99% more paid views than “regular” views – I have no way of validating that by the way. I guess that means 99% of the views were from it being in the right side bar and only 1% of the views were in the regular feed.

Some observations, almost everyone that replied to the thread didn’t even see the post in the right bar or in their feed in the first few hours. It makes me wonder how many people actually see any of my posts. I think the $7 ad fee was worth learning how it works, however I think that is a bit high. I also think I should have received a message or something that the results were in. I had to go search in help and find out how to get the results, which was even more disturbing. The directions told me I had to go to my feed, find the post and look at the results. This really should be somewhere under my page (at the top) or in my account screen. I shouldn’t have to go look for the original post. What if I want to compare to another post results?

My own stats show the post has had 53 hits in about 5 days and only 3 click referrals came from FB. I actually don’t get a lot of clicks from FB because my friends on FB don’t really care about my technical blog.

Some things I could have done better:

  1. Have a more catchy title.
  2. Had an image in the post.
  3. Posted or promoted on a Monday.

Those are the most obvious ones I can think of, not sure if anyone else has any other ideas. I really wanted to see what a basic post would generate and the results were not really that good. Now, I am going to test another post with an image and a catchy title. Let’s see what results that will bring. More to follow.

Motivation: Hello? You play to win the game…

Hello? You play to win the game.You don’t play it to just play it. That’s the great thing about sports: you play to win, and I don’t care if you don’t have any wins. – Herm Edwards

When Herm Edwards said those words last year to the press the NY Jets finished the remainder of the season by winning seven of their last nine games. This isn’t just about sports but just about anything you do in life. Giving it your all and playing to win is key, you don’t necessarily have to win at everything but working like you will win is very important. This just means you are giving it your all and tells others a lot about your character.

I read an interesting article this morning, What Successful People Do With The First Hour Of Their Work Day. The article is a great reminder for how to prepare your mind to take on the day in positive way. My two favorites are “Don’t check your email for the first hour of every day” and the following snippet:

“Hour of Power,” “30 Minutes to Thrive,” or at least “Fifteen Minutes to Fulfillment.” Part of it involves light exercise, part of it involves motivational incantations, but the most accessible piece involves 10 minutes of thinking of everything you’re grateful for: in yourself, among your family and friends, in your career, and the like. After that, visualize “everything you want in your life as if you had it today.” – Tony Robins

Each and every day is an opportunity, make sure you seize them.

Lightbox Plus now active on this blog

I installed the Lightbox Plus WordPress plugin from here. Go ahead and check out the feature by clicking on the image below. I love how simple this plugin was to install and get up and running, very cool and easy to use feature!

Lightbox Plus implements ColorBox as a lightbox image overlay tool for WordPress. ColorBox was created by Jack Moore of Color Powered and is licensed under the MIT License.

Effectively using #hashtags with Twitter

One of the features I love about the Twitter application for iPad and iPhone is the use of the hash tag. I follow a particular hash tag during events like #debates, #ibm, #survivor, etc. The applications on the iPhone and iPad under the Discover area allow you to follow the activity for that particular hash tag and quickly use that hash tag in your own posts. When you click the write icon you get the hash tag placed in the entry field automatically for you and highlighted. This is a big time saver and removes error, especially for large search terms or hash tags. Check out the screen shots below where I follow the hash tag #ibm and then click the write button.

Other sources:

Twitter help about Hashtags – link here.
Article – 5 Ways Your Business Should Use Twitter HashTags.

 

My Top 5 Twitter tips

Here are my top five Twitter tips for the professional and casual Twitterer:

  1. Hash tags
    Use at least one or two hash tags. Many sources on the net will say the most powerful aspect of Twitter is the hash tag and search. I have also read that readership starts to fall after two hash tags, so you can use three but I would not recommend going to four or more hash tags.
  2. Consistency
    Whether you do it professionally or just for fun, be somewhat consistent with what you Tweet. If you need to have multiple Twitter Id’s then so be it. Be consistent with each account and you will attract like minded followers.
  3. Block Spammers
    While having a lot of followers is good, make sure they are real followers. Many companies check to see who you follow and who follow you. If you have a lot of “let’s meet at a hotel” type of followers it does reflect on you. So I don’t have a ton of followers but I can say I block as many spam accounts as I can recognize.
  4. Be Social
    Don’t just push information out to others, start a dialog, get involved, retweet things you really like and if you truly like it then favorite it. This will get you on Twitter lists – another way to get recognized in forums.
  5. Publicly thank!
    Everyone likes a mention, make sure you thank people who re-tweet you or mention you. It’s part of being social in this online forum. If you get a new follower then you should seriously consider following them and thank them publicly!

Do you have a favorite tip of your own that you want to share?

    Was Klout fixed recently?

    I have been complaining about Klout for about a month because it seemed the data it was capturing was out of date, a lot. I noticed it was mostly Facebook so Twitter started to become my primary scoring percentage for my Klout score – which I know I don’t Tweet that much. Over the weekend it looks like “something” was fixed. If I had to guess, I bet Facebook probably changed an API or something, but that is just a guess.

    Being is software development, I can imagine this could have been a thousand different things – a bug in Klout, a problem with my content causing Klout to choke, an API change or any other numerous things. For now, it all looks fixed…