Smarter Commerce Blog! Ok, maybe it was not as grueling as I am stating. I want to thank the Smarter Commerce Blog editors for giving me a chance to contribute on their blog, hopefully I live up to the quality that has already been going on over there.
This morning, in lieu of the Facebook IPO, I posted my first blog entry entitled “Using Social to grow your customer base”. While Facebook and all of the big social networks play a big role in your online presence there are still a lot of things you need to do as a retailer to make sure your site provides for a solid community. I outline a few things in that post I think are very important and show a couple of use case examples of sites that are getting it right.