In this next video in the series I show how eMarketing spots can be used to drive products, promotions, cross-sell, up-sell and content throughout your site. The easy to use interface of the Management Center enables non-IT business users to essentially define a large portion of the eCommerce site. This is another great feature that sets WebSphere Commerce above the competition. Using the rules based system and activities you can schedule content for specific demographics or have the content tied to the customer activity.

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