Is Twitter driving your brand, product, or company?

I find it amazing as more and more areas in the world are using Twitter to drive something. My latest observations have been around Jeff Probst and the American show “Survivor”. You can follow Jeff on Twitter and Facebook and you can also go to his blog. If you are in the technical world, this is really not anything new. What you can see is how Jeff promotes his brand (namely himself) and his product (the show Survivor) on as many social sites as possible. Jeff is spending a lot of time on his blog, facebook, and twitter. I find him writing snippets here and there and many posts on his blog that make the show that much more interesting. I have been a long time Survivor fan since day ne and the value these social tools adds is incredible. It is like you get to connect with the real deal and not just show up on Wednesday nights to be entertained for an hour. This is exactly how a business or brand can take advantage of social software and use it to drive interest and ultimately sales. I also noticed he uses Google Ads on his site – I wonder how much he makes from them…

2 thoughts on “Is Twitter driving your brand, product, or company?

  1. I don’t use Facebook very effectively, but Twitter is growing in importance to my software business, and is very important to my side career as an author/reviewer/publisher. My company blog has been very important to my software business, and my review blog at My Comfy Chair is critical to developing an audience and network for my writing.

    It is worth pointing out that Twitter is best used for relationship building, awareness and traffic, while blogs and facebook may be better for more in-depth company growth. I am over 1500 followers on Twitter, which is a good number for stirring the pot, but not a good place or number to sell to.

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