The IBM Cloud, previously know as IBM BlueMix, seems to be getting a lot of press lately. More and more of our commerce customers are asking about Watson and this development platform. The platform has been greatly expanded over the past few years and is now considered a first class cloud development platform. As outlined here, this has turned into $15 Billion of revenue for IBM and seems to be growing each quarter. The IBM Cloud is now ranked in the top 5 cloud platforms by Bob Evans, displacing Google and Oracle and Bob seems to hint it will probably be moving further up the list. It is no coincidence that one of the key elements to this platform is Watson and the cool API’s it brings to the table. I am seeing some amazing integrations being done into existing applications with some of these Watson API’s. But what is more interesting is the full life cycle development a team can do 100% in the cloud.
I get a lot of questions from customers for how they can enhance their applications with Watson API’s. Well, as part of the Cloud Application Developer Certification Preparation course on IBM’s developer site, is this great video with a high level view on how you can do this:
The new IBM Digital Commerce platform brings to the table a couple of key gems for developers and administrators. In my opinion, which may or may not mean much to you, the two primary pieces of this new platform that make it a first class eCommerce platform are Liberty and Docker.
The self-serve omni-channel cognitive eCommerce platform is here, welcome IBM Digital Commerce!
In this episode of Partner Connect I show the latest enhancements CoreMedia has implemented with a few Watson API’s. I show three cool integrations in this video: Watson Conversation Services, Watson Visual Recognition Services, and Watson Translation Services.
You have heard of “chat bots”, well, think of Watson Conversation as a chatbot on steroids. CoreMedia has done some really slick dialog in their studio to help users complete various tasks within their software. They then use Watson Visual Recognition to automatically suggest tags and even recommend if products were found in the image – which you can then create image maps and link them into your commerce catalog. Lastly, once your landing page or content is created you can then localize your content with a click of a button using Watson Translation services!
Since this video is so long I do a 3 minute overview in the beginning because the actual demonstration is about 15 minutes but well worth it!
Come hear yours truly pitch an end to end demonstration using the Watson Customer Engagement platform!
Retailers have five common business problems executing across multiple channels and their brick and mortar stores:
- Personalization across all channels leveraging company data
- Common user experience from unstructured content
- Full circle learning / input reintroduction
- Connected commerce and digital experience
- Online / in-store inventory execution & Supply Chain Management
In this video I tell a story about the Aurora company and walk through their new summer Albini dress campaign. The Aurora team uses the Watson Customer Engagement platform to drive a successful campaign. The story centers around Katie, an avid Aurora shopper, where the Aurora team has visibility into activity across all channels and drives customers into their brick and mortar stores to drive additional sales.
Watch how the Aurora team uses the Watson Customer Engagement platform to execute an email campaign and learn about their shoppers across their web site, mobile application, call center, and stores.