In this video I show how you can use campaigns in WebSphere Commerce to track content and products in your website. Campaigns allow you to tag things like web activities with the campaign ID then pull reports about the performance of that web activity on your site. Campaigns are great for pulling together content on the site and have it reported under a single entity. Use campaigns for seasons, holidays or promotional specials.

In this video I show how easy it is to get the xPath from Google Chrome. You can use the xPath when processing the DOM tree in your code. I use the javax.xml.xpath in Java to process DOM tree; the API is very powerful and easy to use.

In this video I show how SEO in WebSphere Commerce is a snap to configure. Short and human readible URL's can easily be configured using the business user tooling Management Center for static pages, products, and categories.

In this video I show how you can quickly edit many products at once using the WebSphere Commerce Management Center. Using the spreadsheet like interface you can customize what columns are shown and you can easily edit a column with a single value.

In this video I show the WebSphere Commerce starter store, Madisons, and the Gift Registry functionality. This is completely out of the box functionality and the user interface can be customized to suit your needs. Gift registry allows you to set up a registry for many different kinds of events, you can announce the registry to your friends and track which items in your registry have been received or not.

In this video I show how to do some basic searchandizing using WebSphere Commerce and the business user tooling Management Center. Unlike many other products, WebSphere Commerce allows basic business users to control a lot of their site, including things like search!

In this demo I show how you can set up a flash sale in WebSphere Commerce. This mixes date and time driven promotions and web activities. The setup is a sale for a new Nike shirt will happen on Friday from noon to five where the shirt will be 20% off. The advertisement helps on the home page but you could also use remote widgets to advertise on other sites like Facebook and blogs.

In this video I show how you can replace the default content for an eMarketing Spot in WebSphere Commerce. You can optionally use a web activity and change the logo based on rules but this approach shows how you can achieve a new logo by utilizing the default content field on the eSpot itself.

In this video I show how you can create basic proximity alerts in WebSphere Commerce. An example is, you can show an alert when the shopper is close to a promotion. Example, say you have a proximity alert set for a minimum order of $120 and a discount of $30 when the cart contents reach $200. This alert will show to the shopper if they have a total cart value between $120 and $199.99.

In this video I show the cool tool "Generating SKU's" in the WebSphere Commerce Management Center. A business user can use Management Center to enter products and SKU's very easily and in this video I show how easy it is.

In this video I show how to set up some basic product page recommendations using WebSphere Commerce Management Center

In this video I show how you can set up some basic category page recommendations.

In this short video I demonstrate how to manually associate cross-sells with a product using the WebSphere Commerce Management Center

In this video I show how you can visually build an AB test for your commerce site. The tools used are the IBM Management Center and its rich graphical user interface which allows drag and drop in the rule builder.

This video shows the cool visual editor in the IBM Management Center, which is the administration tool used for WebSphere Commerce. I create a new web activity and promotion to get people to register on the site by offering 10% off all items in the store for registered customers; the video walks you through all of the steps. The IBM Management Center was designed for business users and is a very easy to use tool.