In this video I show one way how Unica Campaign and SPSS scoring could be integrated with WebSphere Commerce. I demonstrate how basic customer segmentation based on unauthenticated, authenticated male, and an authenticated female customers get a different experience in the online store. This is a basic integration of WebSphere Commerce and Unica Campaign, depending on your environment and the data repositories in your environment you may have a different approach.
Short URL: http://bit.ly/Y9tTxP
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I got this question in a few places, YES this is a real live environment. Its not fake. The Unica server is actually pushing the data to commerce and the commerce system is reading those offers from the table populated by Unica.
Unica is able to do this real time as it has the feature of scheduling flowcharts every minute, hourly, daily, weekly etc. and calculate the scores every time and assign offers dynamically based on users purchases. Unica Insight can study the digital body language of the end user and we can create rules based on that and can display dynamic offers based on the items the user visit and brands they go after. (SPSS modeler can determine pattern and provide most likely next purchase and we can provide offer based on that). It is so very exciting built such an integrated system.
Great addition Akhil and thanks for the comment!